US President Donald Trump will run for a second term as president and has named Brad Parscale, his 2016 digital strategist, as his campaign manager for 2020.
The news that Trump is intending to seek re-election may not come as a surprise to most considering that he formally filed paperwork for his re-election just one day after his Inauguration Day in 2017. Despite that, Trump’s confirmation that Parscale, a former digital adviser, will lead his re-election campaign, represents the first official confirmation from the President that he is seeking a second term.
Soon after the announcement, Parscale announced two other individuals had been chosen for top leadership positions in the campaign, including Trump’s daughter-in-law Lara Trump.
The choice in campaign manager shows that Trump’s 2020 campaign will rely heavily on using social media and other digital platforms to spread his message. Parscale’s firm charged Trump’s campaign $94 million for its work on the 2016 election.
